The Experience

Beau Beau Boutique was established in 2017 in a small boutique on Miller Road and we have recently moved to the Sandgate in the heart of Ayr. We began with Prom wear and our premier label Terani Couture. We quickly realised there was a market for exclusive occasion wear, not just for our younger clientele but for all ladies and in all sizes. We now cater for every lady for every occasion. We are extremely proud that our dress sizes are from 0-26, in some designers we can even have size 30. We look at the whole occasion you are shopping for and cater for all your needs, whilst you may love your chosen dress or outfit we can offer you the Miracle suit or body wrap to smooth out your look. These brands are amazing and are extremely comfortable for ladies to wear.

We recognise that Mother of the bride fashion seems to have not moved on in 25 years, so our exclusive Terani Couture, Nadine Merabi and Sara R, caters for the lady looking for something stylish and glamorous for their chosen occasion. Prom has grown into a massive occasion in our younger ladies calendar, we indulge and spoil our girls with their family members. We offer a champagne experience for the family during your private appointment. The girls can try on as many styles as they like until we find their dream dress.For our Graduation girls we offer the same experience and have a wide selection of gowns to suit everyone’s budget.

If you would like to book an appointment and enjoy the Beau Beau experience contact the shop on 01292 880008, email by submitting an enquiry via our online enquiry form or on social media facebook and Instagram. Alternatively why not enjoy our champagne Sunday, this takes place on the first Sunday of each month between 12pm and 4pm – enjoy browsing without an appointment.

Victoria Williams

Victoria Williams / Owner

Victoria Williams

Enjoy a one to one appointment where you can enjoy a glass of Champagne whilst having sole use of the Boutique whilst trying on the dress of your dreams. Victoria will discuss your requirements and will use her years of fashion experience to assist and ensure that you choose the right dress for that special occasion.

Victoria left Art School after being crowned Miss Scotland in 1989. Miss UK followed where she secured third place before moving on to become Miss Great Britain. This led to an international career in modelling and many more competitions followed such as Miss Universe and Miss International.

Alongside her modelling career Victoria also enjoyed a successful career with British Airways gaining over 20 years experience. Travelling the world Victoria gained an insight into the world of fashion and worked with many well known brands and designers. It was during this time and building on her studies in Art & Design and with her natural flair for fashion that she developed a passion for evening gowns and designer wear. Victoria took early retirement from British Airways to dedicate her time to raising her three young children but has always held a keen interest in fashion. She identified that there was a niche in the market for an outlet in Ayr offering high end exclusive prom dresses and evening wear.

Meet the Team


Arrange an appointment

Call 01292 880008 / 07860 952237 or email

Latest News

News Update!

We are nearly coming to the end of a fantastic Prom season 2019 and it has been quite an event here at Beau Beau, we would like to say A MASSIVE Thank You to all our gorgeo...

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